CMO

Technology companies have increased their investments in sports sponsorships, as the ‘IT provider’ badge is surely generating attention from the C-suite executives There is an...

Atrium Health has announced Michael Parkerson as its new Chief Marketing Officer and Senior Vice President. He will be taking over the position from...

The Buzzword tech is not even on the cards to support media buying. To help in the forecasting process in media buying, there have been...

Facebook Inc. says that millions of Instagram passwords were stored in the form of plain text in a readable format on internal servers, raising...

According to a 2018 eMarketer report, mobile phones will surpass TV as the preferred medium of entertainment minutes in the U.S. this year. Do...

Advertisers are favoring original video content; programmatic buys will dedicate more budgets to original videos, say reports from IAB and eMarketer. According to a new...

Researchers at the cybersecurity firm UpGuard have discovered two separate sets of unprotected Facebook user data on Amazon cloud servers that exposed more than...

Revint Solutions, a provider of healthcare solutions, has acquired Payment Partners, a provider of worker’s compensation claim reimbursement services. “Through this acquisition, Revint strengthens its...

Facebook Inc. said it may have unintentionally uploaded email contacts of 1.5 million new users since May 2016. The privacy breach came to light when...

With Gen Z soon to enter the buying cycle, are brands doing enough to excite them? The buying patterns of the new generation are quite...