CMO

Buffer's annual report The State of Social Media, focused on the world of social media marketing, that took inputs from more than 1,800 marketers...

MailChimp will now offer a full marketing platform in the market for smaller organizations. Atlanta, GA based MailChimp has been a profitable business, with around...

Rajan Anandan, the India Vice-President for Google South East Asia and India, has resigned to join Sequoia Capital India as the Managing Director. Anandan...

A few companies in financial services have started to understand the importance of behavioral analytics and that has given rise to the post of...

Technology companies have increased their investments in sports sponsorships, as the ‘IT provider’ badge is surely generating attention from the C-suite executives There is an...

With Gen Z soon to enter the buying cycle, are brands doing enough to excite them? The buying patterns of the new generation are quite...

Computer Services, Inc. has announced Jennifer Werner, as its new Chief Marketing Officer. At CSI, Werner will integrate marketing initiatives that deliver the company message to...

As the experience, the economy expands and as more platforms and solutions shift to experience-driven marketing, it has become imperative that marketers acquire the...

While there is no doubt anymore that personalization is the way forward as a definitive marketing strategy, pitfalls abound. Companies need to make a...

According to a 2018 eMarketer report, mobile phones will surpass TV as the preferred medium of entertainment minutes in the U.S. this year. Do...