Broadsign Announces to Acquire Ayuda
Broadsign International Inc., a provider of digital out-of-home (OOH) marketing platform, announced that it had acquired Ayuda Media Systems.
For OOH media owners who have...
Google Exempted from Taxes in France
A court in France ruled out a decision that Google will not pay $1.22 billion in back taxes.
The French finance ministry had claimed that...
EU Instructs Facebook to Clear T&Cs in Europe
Facebook has agreed to update its policies on T&Cs to make it clear to users how their personal data is used. The social media...
Interactive Advertising Bureau Reports Soaring Video Ad Spend In 2019
Advertisers are favoring original video content; programmatic buys will dedicate more budgets to original videos, say reports from IAB and eMarketer.
According to a new...
Mobile Device Instead of TV for Entertainment in 2019
According to a 2018 eMarketer report, mobile phones will surpass TV as the preferred medium of entertainment minutes in the U.S. this year. Do...
Facebook Inadvertently Collects Emails of 1.5 Million Users
Facebook Inc. said it may have unintentionally uploaded email contacts of 1.5 million new users since May 2016.
The privacy breach came to light when...
Evolving Viewability Expectations Poses Challenges for Marketers
Many marketers have bristled at the MRC standard of viewability requiring that at least 50 percent of its pixels be in view for at...
Websites in UK to be Fined over Harmful Content
The Government of the UK might impose a fine on tech companies who do not take reasonable steps to stop harmful online content on...
CSI Appoints Jennifer Werner as CMO
Computer Services, Inc. has announced Jennifer Werner, as its new Chief Marketing Officer.
At CSI, Werner will integrate marketing initiatives that deliver the company message to...
Five Top Marketing Trade Associations Ask for Clarity in CCPA Provisions
Five major advertising trade groups the 4As, the AAF, the ANA, the IAB and the NAI, are asking California Attorney General Xavier Becerra to...