The conversational commerce for B2B businesses, Drift declared that it has received a significant investment after its partnership with Vista Equity Partners. The strategic growth investment from Vista will enable Drift to further accelerate the mission of the organization to make business buying decisions frictionless, enjoyable, and more human.
Reimaging the B2B buying experience, Drift unifies sales and marketing teams on a single platform to deliver personalized conversation that helps to build trust and accelerate revenue. With the partnership of Vista, Drift will continue to invest in the success of its customers to expand its product leadership, scale globally and bring conversational commerce to more and more B2B businesses.
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