The CMO-CCXO Partnership Can Help Transform the Customer Experience
With customer experience holding the key to brand success, it is time for CMOs and CCXOs (Chief Customer Experience Officer) to work towards achieving...
Why Should CIOs and CMOs Work Together to Drive Business Transformation
The relationship between the Chief Information Officer (CIO) and the Chief Marketing Officer (CMO) has been discussed for some time, but with the recent,...
Strategies for CMO to Ensure Post-Crisis Success
The COVID-19 pandemic has revealed how businesses lack consumer awareness, resulting in poor customer service. The requirements, wants, and expectations of customers are always...
CMOs Can Leverage a Hybrid In-Housing Model to Drive Brand Success
Businesses can future-proof their ability to launch digital campaigns by forming a collaborative partnership through a hybrid in-housing approach, ensuring a state of constant readiness....
Three Leadership Strategies for CMOs to Promote a CX-Driven Company Culture
By fostering CX culture across all the departments within the organization, business leaders have a better chance of delivering an exceptional customer experience to...
Fostering the CMO-CFO Relationship is Critical
The continuous evolution of technologies like analytics is allowing CMOs and CFOs to better understand the metrics of their strategies and to better use...
Three Steps to Successful B2B Loyalty Programs
The Retail industry, hospitality and aviation have long depended on B2B loyalty programs to promote consumer loyalty. They introduced discounts, early access to new...
Three Principles for CMOs to Succeed as Transformation Leaders
Today's transformation initiatives provide an immense opportunity for CMOs to influence the board and strengthen their leadership position alongside their counterparts. To capitalize on...
Three Sales Metrics that CMOs can Use to Build Their Marketing...
Sales metrics are crucial for acquiring new customers as well as keeping existing customers loyal. It can be used not only by the sales...
2021 Marketing Landscape – Analytical CMOs Leveraging Marketing Intelligence to Drive...
The opportune moment for CMOs to evolve their role is now, as firms face rapidly shifting customer expectations as a result of COVID-19. They...
