CMO

The relationship between the Chief Information Officer (CIO) and the Chief Marketing Officer (CMO) has been discussed for some time, but with the recent,...

As the world moves further into 2021, and into a post-pandemic future, there will be tremendous opportunity to profit from AI investments made by...

The COVID-19 pandemic has revealed how businesses lack consumer awareness, resulting in poor customer service. The requirements, wants, and expectations of customers are always...

Businesses can future-proof their ability to launch digital campaigns by forming a collaborative partnership through a hybrid in-housing approach, ensuring a state of constant readiness....

By fostering CX culture across all the departments within the organization, business leaders have a better chance of delivering an exceptional customer experience to...

The continuous evolution of technologies like analytics is allowing CMOs and CFOs to better understand the metrics of their strategies and to better use...

The Retail industry, hospitality and aviation have long depended on loyalty programs to promote consumer loyalty. They introduced  discounts, early access to new products,...

Today's transformation initiatives provide an immense opportunity for CMOs to influence the board and strengthen their leadership position alongside their counterparts. To capitalize on...

The CMO's job can be gratifying, elusive, and challenging. Today's chief marketing officer has their hands full, from handling all elements of marketing to...

Sales metrics are crucial for acquiring new customers as well as keeping existing customers loyal. It can be used not only by the sales...