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Why Should CIOs and CMOs Work Together to Drive Business Transformation

Why Should CIOs and CMOs Work Together to Drive Business Transformation

The relationship between the Chief Information Officer (CIO) and the Chief Marketing Officer (CMO) has been discussed for some time, but with the recent,...
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Three Ways CMOs can Leverage AI for Better ROI in the...

As the world moves further into 2021, and into a post-pandemic future, there will be tremendous opportunity to profit from AI investments made by...
Strategies for CMO to Ensure Post-Crisis Success

Strategies for CMO to Ensure Post-Crisis Success

The COVID-19 pandemic has revealed how businesses lack consumer awareness, resulting in poor customer service. The requirements, wants, and expectations of customers are always...
CMOs Can Leverage a Hybrid In-Housing Model to Drive Brand Success

CMOs Can Leverage a Hybrid In-Housing Model to Drive Brand Success

Businesses can future-proof their ability to launch digital campaigns by forming a collaborative partnership through a hybrid in-housing approach, ensuring a state of constant readiness....
Three Leadership Strategies for CMOs to Promote a CX-Driven Company Culture

Three Leadership Strategies for CMOs to Promote a CX-Driven Company Culture

By fostering CX culture across all the departments within the organization, business leaders have a better chance of delivering an exceptional customer experience to...
Fostering the CMO and CFO Relationship is Critical

Fostering the CMO-CFO Relationship is Critical

The continuous evolution of technologies like analytics is allowing CMOs and CFOs to better understand the metrics of their strategies and to better use...
Three Steps to Successful B2B Loyalty Programs

Three Steps to Successful B2B Loyalty Programs

The Retail industry, hospitality and aviation have long depended on loyalty programs to promote consumer loyalty. They introduced  discounts, early access to new products,...
Three Principles for CMOs to Succeed as Transformation Leaders

Three Principles for CMOs to Succeed as Transformation Leaders

Today's transformation initiatives provide an immense opportunity for CMOs to influence the board and strengthen their leadership position alongside their counterparts. To capitalize on...
Five CMO Challenges No One Wants to Talk About

Five CMO Challenges No One Wants to Talk About

The CMO's job can be gratifying, elusive, and challenging. Today's chief marketing officer has their hands full, from handling all elements of marketing to...
Three Sales Metrics that CMOs can Use to Build Their Marketing Strategy

Three Sales Metrics that CMOs can Use to Build Their Marketing...

Sales metrics are crucial for acquiring new customers as well as keeping existing customers loyal. It can be used not only by the sales...

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