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Mailchimp, marketing platform, Small business

Mailchimp to Offer End-to-End Marketing Platform, Targets $700m for 2019

MailChimp will now offer a full marketing platform in the market for smaller organizations. Atlanta, GA based MailChimp has been a profitable business, with around...
Micro Influencers, B2B Marketing Strategy

Tame the Power of Micro Influencers for Your B2B Marketing Strategy

What is a smarter way to create better market engagement than technology? Smarter people, of course! It is no secret that learning from peers...
Interactive Advertising Bureau, eMarketer

Interactive Advertising Bureau Reports Soaring Video Ad Spend In 2019

Advertisers are favoring original video content; programmatic buys will dedicate more budgets to original videos, say reports from IAB and eMarketer. According to a new...
Google, Privacy

Does Google Care for User Privacy?

Google’s new function in chrome- allowing for disabling cookies offers users greater privacy control, but it might not affect marketing strategies at all since...

Chief Behavioural Officers to Read Customers Minds

A few companies in financial services have started to understand the importance of behavioral analytics and that has given rise to the post of...
Impartner, Collaborates, Microsoft, Dynamics 365

Impartner Collaborates with Microsoft for Dynamics 365

Adding Partner relationship management (PRM) as a key functionality to Microsoft’s CRM solution, Impartner, the partnership management solution provider has announced the launch of...
SAP, B2B, Marketers

SAP’s New Business-To-Business Solutions for Marketers

As the experience, the economy expands and as more platforms and solutions shift to experience-driven marketing, it has become imperative that marketers acquire the...
Gen Z, Consumers, 2020

Gen Z Consumers Want Values to be Followed

With Gen Z soon to enter the buying cycle, are brands doing enough to excite them? The buying patterns of the new generation are quite...
Altice USA, Cheddar

Altice USA to Buy Cheddar for $200 Million

In a 200 million USD deal, digital news network Cheddar will become a part of News 12 and i24NEWS, a part of the brands...
Personalization, Marketing, 2019

Personalization in Marketing – The 2019 Way

While there is no doubt anymore that personalization is the way forward as a definitive marketing strategy, pitfalls abound. Companies need to make a...

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