Computer Services, Inc. has announced Jennifer Werner, as its new Chief Marketing Officer.
At CSI, Werner will integrate marketing initiatives that deliver the company message to current and potential partners and users. She provides leadership for marketing and branding initiatives that are focused on acquiring new business, promoting leadership skills, driving cross sales and developing competitive technology.
“With the fintech industry changing and becoming incredibly user-centric, technology providers must maintain a deep understanding of their customers, both existing and prospective, and how to communicate effectively with all audiences,” Werner said. “I am thrilled to join the team and help on-going guide innovations through new marketing and branding initiatives that will ensure continued success moving forward.”
Werner has over 20 years of expertise in marketing strategy and corporate branding, with extensive leadership experience in financial services. Before joining CSI, Werner was the vice president of marketing for Franklin American Mortgage; where she led digital strategy, demand generation, and brand awareness.
“We are elated to have a leader of Jennifer’s caliber join the CSI family, and we look forward to leveraging her stellar fintech experience to take our integrated marketing initiatives and corporate communications programs to new heights,” said Steve Powless, Chairman, and CEO of CSI.
