Broadsign International Inc., a provider of digital out-of-home (OOH) marketing platform, announced that it had acquired Ayuda Media Systems.

For OOH media owners who have a complex mix of digital and classic inventory/locations, the combined power of Broadsign and Ayuda will enable them to streamline business operations across their inventory.

Burr Smith, President, and CEO of Broadsign said, “The OOH industry has never been in a better place. However, to accelerate growth, even more, media owners and their advertisers need access to the most innovative capabilities available, such as tools for revenue optimization and the ability to sell via programmatic buying channels — both of which we can help them access.”

The OOH industry delivered $38.6 billion of advertising last year, where 50% of revenue came from digital signage locations. OOH, media owners now require unified solutions for managing, selling and delivering their OOH advertising, regardless of format type.

“Ayuda’s robust business operations, financing, and ad delivery management system is a terrific fit with Broadsign’s market-leading digital out-of-home marketing platform,” said Mark Boidman, Managing Director at PJ Solomon, which acted as Broadsign’s financial advisor on this transaction. “We are tremendously excited by the opportunity for the industry to take advantage of the combined strength of these two companies.”