Atrium Health has announced Michael Parkerson as its new Chief Marketing Officer and Senior Vice President. He will be taking over the position from May 1.

In this role, he will lead consumer engagement, branding, awareness and growth efforts that are part of the marketing and communications strategy at Atrium Health.

Parkerson carries 25 years of experience, by using innovative strategies he builds brand recognition and strategic partnerships. His plan thought leadership skills includes an inclusive, team-building management style and proven expertise in solving business glitches.

“It is a pleasure to welcome Michael Parkerson to the Atrium Health family,” said Rasu Shrestha, MD, MBA, Executive Vice President, and Chief Strategy Officer at Atrium Health. “The knowledge Michael brings to Atrium Health will allow us to continue to build loyalty among our existing patients and leverage innovative digital technologies to engage new consumers from across this region and the nation – while delivering immersive experiences that bring health, hope, and healing to many more people.

Parkerson served 20 years with Blue Cross Blue Shield, a health insurance company. He was the former Chief Marketing Officer and Business Transformation Leader at Blue Cross Blue Shield.

“I am extremely honored to be part of Atrium Health’s patient-centered and compassionate mission of providing health, hope, and healing for all,” said Michael Parkerson. “I am particularly excited to have the opportunity to join a very talented team at Atrium Health, where a strong strategic roadmap is already in place, and I am looking forward to further advancing the significant progress already made in the areas of growth, value, and affordability throughout the Southeast.”