Mobile Device Instead of TV for Entertainment in 2019
According to a 2018 eMarketer report, mobile phones will surpass TV as the preferred medium of entertainment minutes in the U.S. this year. Do...
‘AI Adoption for Media Buying Remains Low, Experts Say Still in...
The Buzzword tech is not even on the cards to support media buying.
To help in the forecasting process in media buying, there have been...
Interactive Advertising Bureau Reports Soaring Video Ad Spend In 2019
Advertisers are favoring original video content; programmatic buys will dedicate more budgets to original videos, say reports from IAB and eMarketer.
According to a new...
Yahoo Reaches a Revised $117.5 Million Settlement after Earlier Accord Rejected
Yahoo has struck a settlement with millions of people whose email addresses and other personal data were stolen in the largest data breach in history....
European Union Passes New Rules for Tech Giants
Lawmakers at the European Parliament have approved the new regulations that will ensure eBay, Google, and Amazon will need to convey to their vendors...
Google Exempted from Taxes in France
A court in France ruled out a decision that Google will not pay $1.22 billion in back taxes.
The French finance ministry had claimed that...
SAP’s New Business-To-Business Solutions for Marketers
As the experience, the economy expands and as more platforms and solutions shift to experience-driven marketing, it has become imperative that marketers acquire the...
Altice USA to Buy Cheddar for $200 Million
In a 200 million USD deal, digital news network Cheddar will become a part of News 12 and i24NEWS, a part of the brands...
Facebook Admits Millions of Instagram Passwords Were Stored
Facebook Inc. says that millions of Instagram passwords were stored in the form of plain text in a readable format on internal servers, raising...
UpGuard: Facebook User Data Exposed on Public Servers
Researchers at the cybersecurity firm UpGuard have discovered two separate sets of unprotected Facebook user data on Amazon cloud servers that exposed more than...