CMO

What is a smarter way to create better market engagement than technology? Smarter people, of course! It is no secret that learning from peers...

With Gen Z soon to enter the buying cycle, are brands doing enough to excite them? The buying patterns of the new generation are quite...

Atrium Health has announced Michael Parkerson as its new Chief Marketing Officer and Senior Vice President. He will be taking over the position from...

Gartner VP/analyst Todd Berkowitz maintains that Account-Based Management could soon be locked in a competitive stance with marketing automation tool, and that might mean...

WhatsApp, Instagram, and Facebook Messenger will soon be unified. Plans are afoot to integrate Facebook's messaging services — WhatsApp, Instagram, and Facebook Messenger, allowing...

Many marketers have bristled at the MRC standard of viewability requiring that at least 50 percent of its pixels be in view for at...

Broadsign International Inc., a provider of digital out-of-home (OOH) marketing platform, announced that it had acquired Ayuda Media Systems. For OOH media owners who have...

Google’s new function in chrome- allowing for disabling cookies offers users greater privacy control, but it might not affect marketing strategies at all since...

Rajan Anandan, the India Vice-President for Google South East Asia and India, has resigned to join Sequoia Capital India as the Managing Director. Anandan...

EU has approved a copyright rule for Google and Facebook. Under the new copyright rules, the search engine giant will have to pay publishers...