Facebook Rolls out Ad Reporting Updates for Cross-Account, Custom Metric Measurement
Amid the holiday campaign season, Facebook has introduced updates to its reporting tools to help advertisers better measure ad performance across accounts, channels, and devices. These...
Google will adopt IAB Tech Lab’s standards for California privacy law
Google will adopt the IAB Tech Lab’s standards to comply with California's privacy law that takes effect next year. The company's Google Ad Manager,...
Will personalization’s role in marketing shrink as challenges grow?
Eighty percent of marketers will drop personalization efforts by 2025, according to a report from research firm Gartner, "Predicts 2020: Marketers, They're Just Not That...
Digital commerce, personalisation, ad spend: 5 killer stats to start your...
Global ad spends growth is set to slow next year as the global economy weakens and geopolitical uncertainty continues.
Growth is forecast to fall to...
Infobip Partners With WMC Global Helping US Based Businesses Build Secure...
Infobip, a global cloud communication platform company and a leader in omnichannel customer engagement partners with WMC Global, a market and threat intelligence leader....
Use AI to connect the online-to-offline buying experience
Join Jim Sterne, Founder of Marketing Analytics Summit and Ian Dailey, Senior Director of Product Marketing, Invoca as they show you how to use AI...
Litmus adds key features to email marketing platform
Email marketing provider Litmus has added several key features to its redesigned platform with more capabilities and improved workflows. The release includes new testing capabilities, email...
Salesforce reports 33% YoY growth in third-quarter results
Global CRM provider Salesforce announced its third-quarter financial results this week, and (perhaps unsurprisingly) reported another record-breaking quarter. The company’s total third-quarter revenue reached $4.5...
Twitter Prices Offering of Senior Notes
Twitter, Inc. announced the pricing of $700 million aggregate principal amount of its 3.875% senior notes due 2027 (the "Notes"). The offering of the Notes was...
Appy Pie to Launch Design Studio for Small Businesses in 2020
Appy Pie is all set to make 2020 big for small businesses and is working towards bringing a smart and DIY design solution. Graphic design is a...
