Leanplum Launches ‘Afterpay’ To Improve Customer Engagement
Leanplum, the multi-channel customer engagement platform, announced that Afterpay, an innovative digital platform that offers interest-free installment plans for online and instore (in Australia...
Fintech Unicorn, Brex Unveils a New Marketing Agency Directory
Brex, the financial technology company that helps ambitious companies scale, today launched its marketing agency partner program, including a portal to help its customers...
Scribblelive Acquired By Brazil-based Rock Content
Toronto-based ScribbleLive has been acquired by Latin-American content marketing startup Rock Content.
The price of the deal was not disclosed, but Rock will be adding the ScribbleLive’s...
Knorex Partners with Tapad to Enable Enhanced Cross-Device Marketing Capabilities for...
Tapad, a global leader in digital identity resolution, has partnered with Knorex, a leading provider of digital performance marketing. Knorex's self-service online advertising platform,...
Reddit Reports 30% Increase in Monthly Active Users, Eclipsing Twitter and...
Last year, Reddit reported 330 million monthly active users (MAU) on its platform. This year, Reddit’s 2019 trend roundup reveals that number has grown by 30% –...
Complex Networks Partners With Bonsai To Launch The Complex SHOP, A...
Complex Networks, a global lifestyle brand, and media company, and one of the most influential voices in popular culture, and Bonsai, the commerce platform...
Deloitte Launches Lift Acceleration Program™ Focused on Helping Businesses Improve Customer...
Deloitte Digital launched a first-of-its-kind joint global strategic program, created to bring together customer and audience data in real-time, activate smart customer decisions, and...
Facebook Rolls out Ad Reporting Updates for Cross-Account, Custom Metric Measurement
Amid the holiday campaign season, Facebook has introduced updates to its reporting tools to help advertisers better measure ad performance across accounts, channels, and devices. These...
Google will adopt IAB Tech Lab’s standards for California privacy law
Google will adopt the IAB Tech Lab’s standards to comply with California's privacy law that takes effect next year. The company's Google Ad Manager,...
Will personalization’s role in marketing shrink as challenges grow?
Eighty percent of marketers will drop personalization efforts by 2025, according to a report from research firm Gartner, "Predicts 2020: Marketers, They're Just Not That...
