Broadsign Partners with Lemma To Boost Its Programmatic DOOH Offering for...
Broadsign, a digital out-of-home (DOOH) marketing platform, and programmatic DOOH platform Lemma have partnered to integrate the Broadsign Reach programmatic supply-side platform (SSP) with...
AdColony Integrates with ID Consortium, Simplifies Ad Targeting
AdColony, the in-app marketplace for brands, announced it has joined the Advertising ID Consortium as part of its ongoing effort toward better targeting and...
Twitter Plans To Build ‘Decentralized Standard’ For Social Networks
Twitter Inc plans to set up an independent research group to create an “open and decentralized” system for social networks, CEO Jack Dorsey said...
Kindred App Raises £2 million in Seed Capital to Transform Influencer...
Kindred, a new platform that digitizes word-of-mouth recommendations on social media, has raised £2.25 million in seed capital investment and has a £35 million...
VIZIO Launches Direct Advertising Business
VIZIO, Inc., America's leading Smart TV company, announced the launch of VIZIO Ads, a new business unit created to provide better advertising experiences to...
Sandstorm Acquires Jacobs Agency
Sandstorm and Jacobs Agency announced they are joining forces to combine the creative reputation of the Jacobs Agency with the data-driven digital and user...
Facebook Introduces New Reporting Tools To Measure Holiday Campaigns
Facebook has recently launched several updates to its reporting tools that are designed to make it easier for marketers to measure ad performance across...
Leanplum Launches ‘Afterpay’ To Improve Customer Engagement
Leanplum, the multi-channel customer engagement platform, announced that Afterpay, an innovative digital platform that offers interest-free installment plans for online and instore (in Australia...
Fintech Unicorn, Brex Unveils a New Marketing Agency Directory
Brex, the financial technology company that helps ambitious companies scale, today launched its marketing agency partner program, including a portal to help its customers...
Scribblelive Acquired By Brazil-based Rock Content
Toronto-based ScribbleLive has been acquired by Latin-American content marketing startup Rock Content.
The price of the deal was not disclosed, but Rock will be adding the ScribbleLive’s...