Nexd has collaborated with Scope3 to measure CO₂ savings in programmatic advertising. They have developed innovative solutions, including advanced compression technology, to reduce the environmental impact of digital advertising.
By integrating Scope3 data into their platform, Nexd allows advertisers to measure the CO₂ emissions of their campaigns accurately. Their solution assures that brands do not have to compromise on creative quality or campaign effectiveness to meet their sustainability goals.
Also read: Four Key Measures to Boost the Effectiveness of a Campaign
Nexd’s work serves as a call to action for the digital advertising industry to embrace sustainable advertising practices.
Read more – Ad-tech company Nexd partners with Scope3 to validate CO₂ savings for programmatic creatives
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