Amplitude, the product intelligence platform, launches Amplitude Engage to help teams power targeted campaigns with the insights and segments they derive from first-party behavioral data. Amplitude Engage dynamically syncs custom segments in Amplitude to in-app messaging and marketing platforms like Airship, Braze, Intercom, Marketo, and Facebook.
To breakthrough in today’s noisy channels, companies need to deliver the right message to the right person at the right time. Investments in marketing platforms automate orchestration and delivery, but most campaigns still lack the context of users’ behavior. Companies are forced to make broad assumptions from demographic profiles because they cannot operationalize all the behaviors they want to — especially those that occur on owned platforms (websites, apps, help centers, and more).
With Amplitude Engage, companies can act on their first-party behavioral data by leveraging the power of Amplitude’s advanced analytics and segmentation tools to drive targeted campaigns in their marketing platforms.
“We have already seen Amplitude Engage revolutionize the way marketing and growth teams target campaigns across engagement channels,” said Spenser Skates, Co-founder, and CEO of Amplitude. “Amplitude is excited to continue to develop the world’s leading product intelligence platform to help teams take intelligent actions using their data.”
Instead of big email blasts or catch-all push campaigns, companies use the context of users’ behavior to create timely, personalized communications to specific user segments. That means less spam for consumers and more efficient programs for marketers.
