Join Jim Sterne, Founder of Marketing Analytics Summit and Ian Dailey, Senior Director of Product Marketing, Invoca as they show you how to use AI to analyze customer conversations, and scale those insights to boost conversion rates, optimize buying experiences and drive more revenue-generating calls. You’ll learn how to comb through the conversations you’re already having with your customers and discover more of what they are trying to tell you.

Also read: How to Differentiate Your Campaign Using Email Segmentation

  • Drive 15-20% more conversions from phone calls
  • Push customer insights into your marketing stack to optimize ad spend
  • Use call conversation data to personalize website visitor content
  • Create new audiences using offline conversion data to expand your reach

Also read: Fighting to Eradicate Bias in Search Marketing