BlueConic Acquires Jebbit to Create a Novel Operating System for Customer Data

BlueConic Acquires Jebbit to Create a Novel Operating System for Customer Data

BlueConic, a customer data platform (CDP), has announced the acquisition of Jebbit, a first-party data-capture and experience-creation software provider for marketers. This strategic merger aims to create a novel Operating System for Customer Data.

With Jebbit, marketers can collect their own first-party data using various interactive tools including custom quizzes, surveys, and lookbooks, all facilitated by Jebbit’s no-code, AI-powered experience creator interface.

Also read: Effective Strategies to Manage Customer Data Better

When combined with the extensive enterprise data stored in the BlueConic CDP, this data will offer unparalleled customer insights. These comprehensive profiles can then be anonymized in the BlueConic Clean Room for further segmentation or activation across channels with partners.

Read more: BlueConic Acquires Jebbit, Redefining CDP Space

Check Out The New TalkCMO Podcast. For more such updates follow us on TalkCMO News

Previous articleCORA Group Acquires Carlson Marketing Enterprise Loyalty Platform from Kognitiv
Next articleSnap Integrates its Full set of Inventory via VideoAmp’s cross-platform Planning Solution