WPP and IBM Launch AI-Powered B2B Marketing Solution with LinkedIn Collaboration

WPP and IBM Launch AI-Powered B2B Marketing Solution with LinkedIn Collaboration

WPP and IBM announced the launch of WPP Open for B2B. It is a new AI-powered solution made to help B2B marketers identify and engage clients and prospects across the buying journey. The solution is powered by IBM’s AI and data platform, watsonx. It aims to address complex B2B marketing challenges.

WPP and IBM are collaborating with LinkedIn to help brands better understand buying groups and market more effectively. The solution includes AI-powered capabilities such as Buying Group Brain™, orchestration and optimization, and a Chief Marketing Officer command center, supported by the IBM watsonx.governance toolkit.

Read more – WPP and IBM Team Up to Revolutionize Business-to-Business Marketing with Generative AI

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