Customer Data Platform Market is Gaining Momentum
The Customer Data Platform (CDP) industry is expanding, with 14 new vendors and $236 million in cumulative funding added to the ecosystem in the...
TikTok – Should B2B Enterprises Start Advertising On It?
The newly emerged social media app, TikTok, has gained about one billion users globally in a very short span of time (with over 1.2...
Voice Commerce – the Need for Retailers to Adopt it and...
As popularity in voice assistants like Amazon Alexa and Google Assistant grows, retailers are jumping at the opportunity to leverage voice commerce to create...
Automation and Artificial Intelligence could Impact Branding Negatively, says Bynder Study
The world is focused on tech-powered marketing in 2020, even as marketing trends are evolving and witnessing a significant shift in trends. However, a...
FTC to Impose Stricter Penalties for Influencer marketing on Instagram and...
The FTC will crackdown on disguised influencer marketing on Instagram, TikTok, and YouTube
The US Federal Trade Commission (FTC) plans to impose stricter penalties on...
Data Privacy Spending to Increase Further in 2020
Marketing leadership executives expect to see a significant spike in spending on data privacy in the next 12 months, as per the latest study...
Top 3 Partner Marketing Trends to Look Out For
More emphasis on transparency and additional focus on the DTC space will be some of the partner marketing trends in 2020.
The adoption of partner...
Defining One Customer Journey per Customer is now Business-Critical
There are no drawbacks that are important enough to NOT take full advantage of the power of AI, says Jean Belanger, Co-founder and CEO...
Deloitte Study – “Experience Selling” Is the Future of B2B sales
Experience Selling will lead the way ahead for B2B Enterprises, revealed a study.
As the Fourth Industrial Revolution dawns, B2B buyers are demanding human-centric experiences...
Instagram for B2B Marketing – The Proven Power of the Compelling...
In this digital era, Instagram is not just used as a social networking platform but also a robust economic engine for different brands. Digital...
