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CMO, CEO, Influencer, Influencer Marketing Sylo, Growing Levels Of Influencer Fraud Swindling Brands’ Ad Dollars, Influencer, Influencer Marketing, Fake Follower, U.S., Canada, U.K., virtual influencers, ad-spend, B2B marketer, B2B enterprises, Collective Bias, brand, passive audience, Q4, social media, social media influencer, targeted audience

90% of Influencers Are Not Even Reaching Half of Their Targeted...

Influencer marketing has risen to global fame rapidly, but do they really worth marketers’ time and budget? The latest market statistics might lead many...
Sales, Marketing, Marketers, Content Marketing, Content Marketers, Sales Enablement, Customer Experience, CX, Sales funnel, Branding, Content Branding, Video Marketing, LinkedIn, Whitepapers, eBooks CEO, CMO, Sales, Marketing, Marketers, Content Marketing, Content Marketers, Sales Enablement, Customer Experience, CX, Branding

Content Marketing is the Key Element in the Sales Enablement Journey

Sales enablement has witnessed widespread prominence over the years, impacting content marketing strategies, and transforming the entire sales process. According to LinkedIn, less than 20%...
CMO, CEO, Content marketing, B2B, B2B buyers, Martech Content marketing, FocusVision, B2B, B2B buyers, B2B marketers, 2018 Content Preferences Survey Report, Demand Gen Report, marketing ideologies, engaging content, personalization, millennial, 5G, mobile communication, market research, marketing, B2B marketing, third party content, marketing directors, martech, stakeholders, market research firm, white paper, video marketing, blog, social media platform

B2B Buyers consume 13 Content Materials on an Average before Deciding...

A blend of first and third-party content materials is requiredto seal a  deal for B2B customers. With the widespread adoption of mobile communication and 5G,...
Facebook Pages, Messenger, Facebook Messenger, Facebook business page, Facebook Live, page-building strategy, live video, McKinsey, custom audiences, Messenger bot strategy, advertisements, marketing, sponsoring, video post CMO, CEO, Facebook Pages, Facebook business page, Facebook, engagement

Facebook Business Page- How to Leverage and Expand Their Reach for...

Facebook Business Pages still has a strong presence in the market; however, a new approach needs to be taken to leverage its full potential. Increasing...
user experience, UX, customer experience, CX, Martech, Marketing Technology, c-suite, Eye-tracking, Biometrics, Face-tracking, Galvanic Skin Response (GSR), website analytics, analytics, Marketers, Marketing, Website performance metrics, website analytics, Technology-driven research, market research, demographic reports, Facial mapping technology CEO, CMO, CTO, user experience, UX, customer experience, CX, Martech, Marketing Technology, c-suite, Eye-tracking, Biometrics, Face-tracking, Galvanic Skin Response (GSR), Marketers, Marketing, Website performance metrics, website analytics, market research, Facial mapping technology

Eye-tracking, Biometrics, Face-tracking, and Galvanic Skin Response (GSR) Technology to Enrich...

70% of the CEOs today focus on delivering an enriched and enhanced user experience (UX) and customer experience (CX), considering it as the ultimate...
marketing spend

CMOs to Prioritize Digital Marketing Spend on Organic Search

The latest report from Chief Outsider reveals 80% of chief marketing officers (CMO) will spend more on digital marketing in 2020. Chief Outsider’s latest report...
Appsflyer

Global Ad Spend on App Install Is Poised to Double by...

With each passing year, B2B mobile marketing is becoming increasingly crucial due to the accelerating speed of 5G – resulting in more app installs...
Influencer Marketing, Marketing, Social Media Marketing, Track Influencer Marketing Conversions, ROI, Marketing Campaign, Marketers, Marketing Conversion, Brand awareness, website traffic, sales, customer engagement, social influencers, referral marketing, affiliate links, promo codes, landing pages, UTM parameters, affiliate marketing, google analytics, blog posts, videos, social posts, referral traffic, social media, KPI, social media site analytics, lead conversion, analytics, cost per engagement (CPE), conversions, traffic, reach, brand engagement CEO, CMO, Influencer Marketing, Marketing, Social Media Marketing, Track Influencer Marketing Conversions, ROI

Track Influencer Marketing Conversions and ROI with the Top 5 KPIs

Influencer marketing doesn't always result in direct sales conversions; marketers need to identify which other tactics need to be adopted to measure ROI. Social influencers...
CDP, customer data platform, CDP market, customer data, marketers, martech, CDP Institute, CDP vendors, CDP implementations, Adobe, Oracle, Microsoft, Salesforce, Mastercard, Acquia, Agilone, SessionM, Dun & Bradstreet, Lattice Engines, CDP industry, Europe, Asia-Pacific, acquisitions, enterprise-level, marketing technology, marketing technology companies, CMO, CEO, CDP, customer data platform, CDP market,

Customer Data Platform Market is Gaining Momentum

The Customer Data Platform (CDP) industry is expanding, with 14 new vendors and $236 million in cumulative funding added to the ecosystem in the...
CMO, CEO, Social Media, B2B enterprises, B2B, B2C, TikTok, Facebook, Twitter, Instagram, Snapchat, Social Media, B2B

TikTok – Should B2B Enterprises Start Advertising On It?

The newly emerged social media app, TikTok, has gained about one billion users globally in a very short span of time (with over 1.2...
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