Google has recently launched its Podcasts Manager, a new solution that will provide podcast publishers along with listening data. This data list will include listening duration, minutes played, and other anonymized retention analytics. This tool provides the data that occurs on Google Podcasts platforms such as Google’s Podcasts app, Google Home, and embedded podcast player in the search results.
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Podcasts are fast emerging as a preferred format, and the lack of insight into the listener’s behavior has kept the typical advertisers away. However, it has also been inhibiting publishers from attaining more revenue on their ad spends.
Source:https://marketingland.com/googles-new-podcasts-manager-tool-offers-deeper-data-on-listener-behavior-279283
