GumGum, a contextual-first global digital advertising platform, has announced collaboration with Automattic’s social network Tumblr to bring GumGum’s powerful contextual targeting capabilities to the site. GumGum’s proprietary contextual solution, Verity, has added Tumblr to its list of supported social platforms.
Tumblr will now have access to cutting-edge tools that can interpret video, audio, text, and image signals frame by frame, allowing for much more accurate contextual and brand safety analysis and targeting.
As a part of this integration, GumGum will be the first contextual supplier to enable GIFs. Tumblr will now be a media partner for GumGum, in addition to the agreement to improve Tumblr’s brand safety and contextual targeting capabilities.
