Digimarc Corporation has launched its Digimarc Brand Integrity digital solution. According to the corporation, the new digital solutions will give brands and their customers a variety of options for verifying product authenticity.
Ken Sickles, Chief Product Officer at Digimarc said in a statement, ” Digimarc has created a uniquely digital solution that leverages the ubiquity of smart phones and other digital devices to make product authentication much more streamlined and less prone to human error.”
Furthermore, Digimarc’s capabilities for dual-factor authentication, such as scanning both QR codes and digital watermarks on a single package, provides a powerful barrier against criminal actors who are used to quickly getting around simpler trademark protection techniques.
