Daily content creation is not an easy job, and that is where syndication steps in and allows fast content collation, to target audience better and to increase website traffic.
A content creator publishing content to a media site and the media site offering backlinks in return for the content is a perfect example of a successful syndication relationship. In some instances, it may involve a revenue share of the advertisements sold by the media companies against the content hosted on its site.
But, in most scenarios, syndication deals do not involve money. Syndication is highly popular among digital media companies for marketing their content without paying directly to the creators. Content creators have started entirely relying on syndication for drawing the traffic to websites. Along with MSN and Yahoo, popular platforms like LinkedIn also believe in the magic of syndication.
Syndication not only is cheaper but also exposes the content to niche and potential market segments that the creator has missed targeting. Creators also have an option to choose what part of the content they wish to publish to grab attention, or they can submit all blogs without modification.
Social media is a powerful platform to syndicate all types of content by creating posts on top sites such as Facebook and LinkedIn. If the content is high quality and engaging, then people who read it would be happy to share it with contact. The chain goes longer without the content drying out.
RSS or “Really Simple Syndication” is a small symbol which indicates the reader to share the article or blog across platforms. There are RSS aggregation websites which focus on consolidating quality content to make them readily available to people to refer.
There are also few websites which allow individuals to create their account to syndicate content. Medium is such a platform for self-syndication where one can give a snippet with the link to the website for traffic generation. This allows reaching a wider audience using the followers of the site where the article is published. The backlinks will redirect traffic to the master website.
Content Syndication is a win-win situation between the owner and the publisher maximizing exposure, building traffic to the website, receiving backlinks to a website resulting in better brand exposure. The best part is that no new content creation required for syndication. Republishing one post or blog in the right platform wins up to 34% more traffic.
Nowadays, customers and businesses give credibility to corporate blogs having industry information. Blogs and posts distributed through trusted online channels significantly affect brand awareness and trust. The number of content published cannot win the game of content marketing as the true power lies in the quality of the content along with appropriate syndication strategic that gather maximum organic traffic.