According to a press release from the company, Amazon recently unveiled AWS Clean Rooms, a new service that will allow AWS users to collaborate and analyze combined data sets.
As a standalone offering and as a component of a suite of cloud-based tools designed for those in the advertising industry to measure campaign effectiveness, the service will be made available in a select few markets in early 2023. In addition to the clean rooms service, Amazon said it will soon release identity resolution solutions that will prepare the platform for the anticipated deprecation of third-party cookies next year and the growing emphasis on data privacy.
With services designed to make it simpler for these entities to share and collaborate around their data sets while protecting consumer privacy, AWS Clean Rooms and the planned identity resolution tools are aimed at brand marketers, agencies, publishers, and MarTech companies.
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Read More: Amazon attempts to simplify data clean rooms with AWS tools
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