TikTok has announced the Fall Semester curriculum of its Creative Agency Partnerships (CAP) University programme, which aims to ‘teach agency creatives how to show up on the platform’.
According to the video clip, CAP University aims to give marketing and ad partners in-depth training and insight so they can make the most of the platform for the promotions of their clients. TikTok has updated its lesson plan for the following phase of the initiative since it was first launched in April with a pilot course.
The most important new feature is “Content to Cart,” which explores the app’s potential for eCommerce through an evolving set of tools for showcasing products and shopping.
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Read More: TikTok Announces Updated CAP University Marketing Education Course
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