Monotype today announced that it has acquired New York City’s famous font design company Hoefler & Co. Hoefler&Co is one of the most representative companies in the field of font design, providing exclusive fonts for many heavyweight organizations, publications, businesses and brands around the world.
After acquiring Hoefler&Co, Monotype will expand the size of its font library, which now includes some of the world’s most popular fonts, such as Gotham , Knockout , Mercury , Sentinel , Chronicle , Decimal , Archer, etc. The fonts designed by Hoefler&Co will continue to be available through typography.com , and Monotype also plans to distribute these fonts through its Monotype Fonts font library.
Monotype Fonts includes the world’s largest and award-winning font collection, the expertise of popular font design companies and type designers, and trustworthy and safe font management-all under a single agreement Down.
Monotype CEO Ninan Chacko said: “In the field of font design, there are few companies that are so acclaimed as Hoefler&Co. By introducing Hoefler&Co’s top font library and design expertise, we can provide better services to the creative world through Monotype Fonts. Expand the fulfillment of our mission and enhance the value of typesetting in promoting business and culture.”
Hoefler&Co was founded by Jonathan Hoefler in 1989 and quickly became one of the most prestigious type design companies in the world. Hoefler is the theme character in an Emmy-nominated episode of the Netflix original documentary series ” Abstract: The Art of Design ” ( Abstract: The Art of Design ). Former U.S. President Obama used Hoefler&Co’s Gotham font as the exclusive font for his campaign. Biden and Harris’ campaigns and after his visit to the White House were all set in Hoefler&Co’s Decimal and Mercury fonts.
Also Read: Three Strategies to Focus on When Shifting to Outcome-Based Marketing
Jonathan Hoefler and Hoefler&Co CEO Carleen Borsella will take this opportunity to withdraw from the company and create an innovative and creative career. Hoefler said: “There is no doubt that Monotype is the partner we need. It will help us continue to grow and cater to the expanding needs of creative professionals in the coming years.
For us, it is with organizations that believe in the value of fonts. Cooperation is very important. Monotype is the world’s most experienced font design company. Its fonts are used by today’s global heavyweight organizations, which also makes it a natural home for our works created at Hoefler&Co.”
Borsella added: “During our exchanges with Monotype, we always feel that they understand the importance of fonts to designers and brands. Monotype has a unique attitude to prepare for the current opportunities, and our team’s expertise and H&Co The tradition of excellence will add tremendous value to Monotype. We look forward to seeing the two organizations work together to create new solutions for the creative community.”
Hoefler&Co’s font library is well-known and widely used in the industry. Its clients include brands such as Delta Air Lines and Tiffany; publications such as ” Wired ” and “New York Times”; Guggenheim Museum, The Public Theater and New York University, etc. Institutions; and non-profit organizations such as the Natural Resources Defense Council, The Peconic Land Trust, and the Southern Poverty Law Center.
Hoefler&Co is the first typeface design company to be awarded the National Design Award at the White House. Its typefaces are in the permanent collections of the Smithsonian Institution and the Museum of Modern Art in New York.
For more such updates follow us on Google News TalkCMO News.
