New Balance combines Snap’s AR, voice tech to offer gifting advice

Snap
New-Balance-combines-Snap’s-AR,-voice-tech-to-offer-gifting-advice

According to information provided to reporters, Snap and New Balance have unveiled a lens that uses a combination of augmented reality (AR) and speech-recognition technology to provide gift suggestions for footwear, clothing, and accessories.

Users of Amazon Fashion’s Fashion Store can now try on thousands of eyewear brands thanks to Snapchat’s Shopping Lenses. The now-available Holiday Gifting Concierge Lens features a selfie mode where users can use voiceML technology from Snap to verbally answer questions about their recipient to aid in gift selection. The lens offers an augmented reality unboxing experience with a recommendation in worldview mode.

AR-fueled shopping — and Snapchat’s lenses product, in particular — have become a feature of many 2022 holiday marketing campaigns.

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Read More: New Balance unites Snap’s AR, voice tech to offer gifting advice

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