X has rebranded itself as a “video first platform,” notwithstanding the absence of a dedicated video tab, an open-to-video feed, or a readily accessible stream of video clips within the application.
A new summary of X’s 2024 roadmap, which includes a number of notes on the platform’s development throughout 2023 and how it’s positioning itself for the next phase of Elon Musk’s “everything app” plan, makes several revelations, including that one.
In addition, X says that total ad engagements have increased by 22%. This is quite an accomplishment considering that Musk’s contentious remarks and changes to the app have also cost the company 50% of its ad revenue.
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