TV analyst TVSquared has unveiled its multi-platform measurement platform and platform for all types of TVs, ADVantage XP, UK and Germany.
The downtime solution brings a continuous and vision-based measure of ad exposure and results to TV campaigns across all line TV, broadcast, and address. Using smart TV viewing data and direct publisher integration, TVSquared has a wide range of global TV converters, now covering millions of British and German cities.
In addition, TVSquared verifies homes with their audience IDs to accurately link exposure to results and synchronize various field data. Advantage XP metrics measure up-to-date accessibility, which includes additional broadcast homes accessible across line TV, and provides details of key performance indicators such as sales, subscriptions, app functions, and more.
Read More: Marketingtechnews
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