Hexaware Technologies has acquired Softcrylic, a data consulting firm based in Minneapolis, to boost its data and analytics capabilities. The acquisition will allow Hexaware to offer clients a complete suite of services to drive marketing and customer journeys through data and technology.
Softcrylic’s expertise in customer journeys and marketing technology will be combined with Hexaware’s engineering prowess and AI expertise to improve the capabilities of the CMO office in driving business growth through effective data utilization.
The integrated organization will allow enterprises to extend and customize the data journey beyond marketing into multiple lines of business.
Read more – Hexaware Strengthens Data Capabilities with Acquisition of Softcrylic
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