Aptean, a provider of mission-critical corporate software solutions, has announced the debut of a new integrated product that combines its CRM software and Aptean Industrial Manufacturing ERP Made2Manage Edition. Customers will be able to consolidate data and reduce the risk of errors caused by hopping between systems thanks to the integration of CRM and Enterprise Resource Planning (ERP).
Buyer journeys in the industrial manufacturing industry can be complicated. Industrial producers want a CRM that can store client interactions at every touch point, throughout time, in one central location in order to efficiently nurture relationships. Aptean’s integrated CRM and Industrial Manufacturing ERP help manufacturers improve customer service.
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