BBC director-general Tony Hall believes that the television industry is about to enter “the second wave of disruption.” However, Hall said the changes presented an opportunity for the BBC and that people would still choose it for “ethical reasons”. He believed the main impact of newcomers such as Disney and Apple could be on established services such as Amazon and Netflix.

“In this market, services that are distinctive and different will stand out. In addition, two vital things make us different. Firstly, we have a unique mission and purpose, all audiences – young and old – believe in it. Purpose and values matter today more than ever, as people pick and choose services for ethical reasons as much as economic ones,” Hall added.

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