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4 Factors that Impact success rate of Personalized Marketing strategy
Marketers need to establish a solid foundation from an organizational and data standpoint to make the most of personalization.
Must read: Customer Retention and Satisfaction...
Episerver Acquires Insite Software; Expands Its B2B Marketing Offerings
Episerver™, the customer-centric digital experience company, has signed a definitive agreement to acquire B2B commerce leader Insite Software™. The deal continues Episerver's unparalleled momentum heading...
Salesforce Names Former Quip CEO, Bret Taylor as President & COO
Salesforce announced that Salesforce President and Chief Product Officer Bret Taylor has been appointed President and Chief Operating Officer. In this role, Taylor will lead Salesforce's...
The Ovaregroup, Acquires California And Canadian Firms, Adds Executive Leadership, Announces New CEO
The OvareGroup, a Louisville-based media and marketing communications company announced several strategic business moves designed to strengthen its portfolio of services, expand its geographic footprint, and propel...
9 Marketing Industry Trends to Look Out for in 2020
From changing algorithms to emerging technology tools, the new decade will witness more innovations in terms of how companies approach marketing strategies and conduct...
Leanplum Launches ‘Afterpay’ To Improve Customer Engagement
Leanplum, the multi-channel customer engagement platform, announced that Afterpay, an innovative digital platform that offers interest-free installment plans for online and instore (in Australia...
Successful CMO-CIO Collaboration is a key to Drive Businesses
Setting shared goals and accountability would be possible if there is a successful collaboration between the marketing and IT teams.
Companies can take advantage of...
Litmus adds key features to email marketing platform
Email marketing provider Litmus has added several key features to its redesigned platform with more capabilities and improved workflows. The release includes new testing capabilities, email...
Finding ‘Moments of Truth’ In Marketing Processes
How marketing leaders can optimize the use of data to deliver real business value
The digital revolution has unleashed a cascade of data, meaning marketers...
Amperity Launches Sandboxes for IT Innovators
Amperity, the first AI-powered Customer Data Management platform, announced the launch of Amperity Sandboxes. Taking inspiration from next-gen change management technologies like Github, Amperity...
