IAS Expands Collaboration with Microsoft Advertising for Improved Brand Safety and Measurement Insights

IAS Expands Collaboration with Microsoft Advertising for Improved Brand Safety and Measurement Insights

Integral Ad Science is expanding its collaboration with Microsoft Advertising to provide post-bid third-party brand safety, viewability, and invalid traffic measurement across Microsoft’s advertiser solutions. This collaboration aims to give advertisers deeper insights into driving engagement with verified users and running adjacent to brand-safe and suitable content.

Advertisers can use IAS’s measurement solutions to determine the impact of their campaigns across the Microsoft Advertising ecosystem. This includes Microsoft-owned and operated inventory and direct partnerships.

Also read: How Businesses can Boost ROI by Strengthening their Marketing Measurement Practices

Microsoft Advertising offers an online advertising platform and an enterprise-level omnichannel DSP for businesses of all sizes to tap into.

Read more – Ias Extends Collaboration With Microsoft Advertising to Provide Third-Party Measurement for Advertisers

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