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Retailers, Retail, E-commerce, Sales, Advertising, Personalized marketing, IP Data Marketing, Accenture, CEO, CMO, IP data, Marketing investment,

The Retail Industry Realizes the Importance of Utilizing IP Data for Increasing Marketing ROI

Smart retailers are keeping track of IP data to create brand differentiation with more personalized experiences, better messaging, and increased sales. The entire retail...
Episerv, predictive analytics, Idio, digital, acquisition, analytics, content

Episerv Acquires Predictive Analytics Firm Idio

Episerv has acquired Idio, a predictive analytics solution that helps companies deliver personalized content experiences. The acquisition will help Episerv enhance its existing predictive...
LivePerson , SocialConnect , EmailConnect , digital customer interactions

LivePerson debuts SocialConnect and EmailConnect to help brands manage all digital customer interactions in...

LivePerson, Inc., a global leader in conversational commerce solutions, announced the launch of SocialConnect and EmailConnect, bringing social media and email into the industry-leading LiveEngage® platform. This...
B2B, Customer Experience, Sales, Marketing, Accenture Interactive

Disconnect and Dysfunction in the B2B Buyer-Seller Relationship

B2B buyers are stressed as sellers are unable to blend digital goals with the customer experience smoothly. As per a survey from digital advertising and...
Adams Street Partners , Sapphire Ventures , Digital Transformation , Retail

Adams Street Partners and Sapphire Ventures Lead $40M Investment in Punchh to Power Digital...

Punchh, the leader in customer marketing solutions for physical retailers, announced it has raised $40 million in a Series C funding round led by Adams...
AI, artificial intelligence, website, development, improve,CTO, CMO

3 Top Ways AI Is Impacting Website Development

With the increasing usage of AI, the applications on Artificial Design Intelligence (ADI) are also seeing an upswing.   Including Artificial Intelligence (AI) during the...
People.ai , Enterprise Sales Prospecting, Revenue Intelligence

People.ai Accelerates Enterprise Sales Prospecting and Forecasting with Their Latest Revenue Intelligence Release

People.ai, creators of the Revenue Intelligence System™ powered by Artificial Intelligence (AI), unveiled new capabilities focused on intelligent pipeline generation, prospecting, and forecasting. Fortune...
CloudEngage, Chord Chat

CloudEngage Deploys Major New Enhancements to Chord Chat

CloudEngage, the world's most intuitive web personalization platform, has announced significant enhancements to the Chord chat system. "Because our chat offering is integrated into the...
Digital ads

Real-Time Insight and Real-Time Action in SEO: Automation Bridging the Gap

The SEO community is on the cusp of a massive shift, one that is already changing the way search is approached. As automation has...
CloudEngage , Lifetime Subscription , Analytics , Audience Segmentation

CloudEngage to Offer Free Lifetime Subscription to Powerful Analytics and Audience Segmentation Tools

CloudEngage, the world's most intuitive web personalization platform, has announced that organizations that install AIM by year-end 2019 will enjoy a free lifetime subscription. "There...
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