Amagi Launches Innovative Zero Slate Technology on VIZIO WatchFree+ Channels

Amagi Launches Innovative Zero Slate Technology on VIZIO WatchFree+ Channels

Amagi, a cloud-based SaaS technology for broadcast and Connected TV, introduced Zero Slate technology on VIZIO’s WatchFree+ channels. The tech dynamically adjusts ad break lengths on a per-viewer basis. This eliminates the need for slates or filler.

This personalized approach has led to increased viewership, with a more than 20% lift in viewership observed on VIZIO’s channels. The use of slates may contribute to viewer churn in Free Ad-supported Streaming TV, while the personalized pod length of Zero Slate has been shown to boost viewer engagement.

Also read: The Future of Advertising: Connected TV

VIZIO is committed to expanding Zero Slate across more channels. Amagi is working on further capabilities to improve linear viewing experiences.

Read more – Amagi Showcases New Stream Technology With VIZIO

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