MGID Partners with Memorable to Boost Ad Performance

MGID Partners with Memorable to Boost Ad Performance

MGID has partnered with Memorable to launch a new pre-flight campaign assessment solution called the Performance Prediction Feature. Memorable’s AI model uses this feature to estimate creative impact and provide a granular understanding of likely effectiveness. This will help advertisers maximize results and minimize wasted spend.

The solution aims to streamline the analysis of tech-assisted ads to determine the best creative concepts and optimize ad performance. The comprehensive analysis considers hundreds of parameters to forecast ad impact, with a prediction accuracy of over 90% for high-performing creatives.

Also read: Top 5 Pay-Per-Click (PPC) Issues & Solutions Affecting Ad Campaigns Performance

MGID’s VP of Product, Oleksii Borysov, highlighted the need to constantly cater to evolving client needs and for scalable, intelligent, and accurate testing in ad production.

Read more – MGID Partners With Memorable to Enable AI-Driven Predictive Performance Analysis

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