Oracle Eloqua can now be integrated with Metadata, an ABM automation platform, to enable marketers to automate social ad campaigns against target accounts. It will allow marketers to retrieve opt-in inbound leads from ABM campaigns and push them in bulk into Oracle Eloqua lists automatically. This will help optimize campaigns deliver greater impact with less effort.

“Our aim is to transform marketing operations by eliminating tedious manual work and replacing it with AI that will not only build a predictable pipeline but will empower marketers to focus on the creative and strategic work they enjoy most,” said Metadata CEO Gil Allouche.

Read more here