ASG MarTech Launches Traject to Help Marketer Grow Their Businesses
ASG MarTech has recently announced the launch of Traject, its new suite of digital marketing solutions – to help marketers extend their businesses. The company...
Gartner Indicates Marketers Lagging to Optimize Martech
As per Gartner, marketers use only 58 percent of their martech stack’s potential, despite spending 26 percent of their marketing budget on the technology...
3 Ways to Gain Actionable Customer Insights
Brands should ask several critical questions to offer a wholesome digital experience to its users. First up, companies need to start segmenting their audience...
Conductor to Transform its Organic Marketing Platform Using Multi-Year Strategy Including...
Conductor uncovers its long-term strategic investment in AI to transform its organic marketing platform. It has been using the technology in its best-in-class suite...
RhythmOne Introduced Preferred Deals to Support Its Platform
RhythmOne has recently announced that about its launch of Preferred Deals to expand support for its Programmatic Direct Deals Platform for effective inventory management....
Simpli.fi Launches New Attribution for OTT and CTV Advertising
The programmatic platform, Simpli.fi has recently announced its newly launched online attribution to strengthen it's Over-the-Top (OTT) and Connected TV (CTV) advertising. With combined...
Ascential Acquires Yimian Data to Deliver Digital Commerce Solutions
The global information company, Ascential has acquired Yimian Data to provide enhanced digital commerce solutions globally. The company has joined it as a division...
U.S. Cyber Monday sales to cross $9.2 billion
Cyber Monday sales in 2019 are reaching new records. It is expected to hit $9.2 billion, up 16.9% from a year ago, according to...
Intrado Digital Media Integrates with Adobe to Improve Campaign Visibility
The technology-enabled services firm, Intrado has recently announced its long-term collaboration with Adobe. To help marketers with enhanced visibility and track campaign performance, the...
Hootsuite Introduces a Social Listening Offering Powered by Brandwatch
The social media management platform, Hootsuite, has recently unveiled its new listening solution Insights, powered by Brandwatch. This tool can integrate into the Hootsuite dashboard,...
