RhythmOne has recently announced that about its launch of Preferred Deals to expand support for its Programmatic Direct Deals Platform for effective inventory management. The new introduction is self-serve support for the Direct Deals – to help publishers sell inventory to interested buyers only and at higher CPMs.

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Besides, it also provides brands to transact on fixed pricing, and buyers can meet with the flexibility to decide if an impression aligns matches with the campaign objectives.

The company plans to help advisers with efficiency and reduce hidden fees, ensuring ad-spend brings to legitimate traffic on domains.

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Source: https://www.martechadvisor.com/news/ads/rhythmone-launches-preferred-deals-to-expand-support-for-its-programmatic-direct-deals-platform/