The programmatic platform, Simpli.fi has recently announced its newly launched online attribution to strengthen it’s Over-the-Top (OTT) and Connected TV (CTV) advertising. With combined online and physical in-store attribution, the new offerings will now enable marketers and advertisers to track the online conversions directly from the OTT/CTV advertisements – which are shown on media channels.

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These are authorized by Simpli.fi’s cross-device power and mobile attribution technology. The company expects its new solutions, e-Commerce marketers and other advertisers will be able to measure campaigns’ performance to meet their targets.

Source: https://www.martechadvisor.com/news/ads/simplifi-launches-online-attribution-for-ottctv-advertising/

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