The global information company, Ascential has acquired Yimian Data to provide enhanced digital commerce solutions globally. The company has joined it as a division of Edge by Ascential – it’s subsidiary. With this acquisition, the company will be renamed as ‘Yimian by Ascential’.

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The integrated business will now deliver multi-channel digital commerce suggestions to empower customers to drive through the complex digital commerce markets. This will add deeper expertise in China and other APAC online commerce platforms and drive sales growth with the omnichannel data.

Source: https://www.martechcube.com/ascential-acquires-yimian-data-as-part-of-edge-by-ascential/

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