The social media management platform, Hootsuite, has recently unveiled its new listening solution Insights, powered by Brandwatch. This tool can integrate into the Hootsuite dashboard, letting businesses elevate user intelligence by analyzing the most complex and pertinent conversations about their brand.
Brands can now understand how they’re being perceived in the global digital conversations – by letting them turn social data into different actions and better brand protection. Henk Campher, Hootsuite VP of Corporate Marketing, said, “These insights go beyond just marketing, providing value to product teams and helping the entire organization mature and become more attuned to the human dimension of customer experience. This is emotional data driving smart customer engagement.”