Google Expands Viewer Attention Metrics for 360-Degree Video and Display Campaigns
Google’s looking to provide more video marketing insights for advertisers, via two new custom bidding measurements for Display and Video 360 campaigns.
In addition to...
YouTube Broadens Access to Audience Behavior Insights and Introduces New Creative...
YouTube is expanding access to its ‘Other Videos Your Audience Watched’ data for the creators. The feature "Other Videos Your Audience Watched," which YouTube...
DisplayNote Announces Expansion of Broadcast Web
A new Web Extension has been released by collaboration technology provider DisplayNote for their Broadcast one-to-many screen sharing solution.
With the use of the straightforward...
Canvas Worldwide Taps into Offline Data with Transunion Partnership
Media agency Canvas Worldwide has partnered with global insights company TransUnion, according to a press release.
By collaborating with TransUnion, Canvas, purportedly the second-largest independent...
Google Unveils Search Updates That Highlight Content Depth More
Google has announced some key updates to its Search algorithms which will look to highlight more valuable results, created for humans, as opposed to...
Google ‘Helpful Content’ Algorithm Update Launching Soon
Google announced that the helpful content upgrade will go live the following week. It tries to elevate user-generated content while devaluing that created exclusively...
Twitter to Add Podcast Access to Its Audio Tab
Twitter remains confident that there’s a future in its audio options, as it continues to develop Spaces and its dedicated audio tab, even if...
NordPass Introduces Capabilities to Improve Cooperation with MSPs
In order to strengthen relationships with managed service providers, NordPass has unveiled additional managed service providers (MSPs). Due to their partnership with NordPass, these...
Shopify Introduces Collaborative Tool That Connects Brands and Content Creators
According to a press release, Shopify unveiled this week a new shoppable content product called Shopify Collabs that intends to link creators with the...
Google Will Update Its Search Engine to Prioritize High-Quality Content More...
Google LLC will alter its search engine to prioritize the prominence of high-quality material on search results pages. Google announced next week's rollout of...
