Google’s looking to provide more video marketing insights for advertisers, via two new custom bidding measurements for Display and Video 360 campaigns.
In addition to its current objectives, Google is incorporating new audience reach considerations into its custom bidding tools to assist advertisers in maximizing their campaigns for “attention.” Both “player size,” which refers to the size of the screen on which the viewer is viewing the advertisement, and “audibility,” which determines whether an advertisement was viewed while the sound was muted, will now be measured by advertisers.
No matter which version of Analytics an advertiser is using, Google will now allow them to use first-party data from their Google Analytics account.
Read More: Google Adds New Viewer Attention Metrics for Display and Video 360 Campaigns
For more such updates follow us on Google News TalkCMO News.
