The ad management platform Flashtalking has recently announced that it has launched a new ad verification tool, Verification Trafficking Automation, in its platform. It will automate the tag wrapping process, i.e., the advertisers will not need to send tags manually to their verification partners – for creating wrapped tags to process trafficking.
This feature is the outcome of the company’s partnership program that was launched in 2019. It has paved the way for the integration of the offerings of Moat, DoubleVerify, Cheq, and Protected Media verification tools inFlashtalking’s service. The company expects this initiative will also help in track ad fraud and prevention.