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Samsung, Heinz’s, YouTube

Samsung And Heinz’s Advertising Next to Fake ‘Cancer Cure’ Videos On...

YouTube has become embroiled in a fresh ad safety scandal following revelations that brands including Samsung, Grammarly, and Kraft Heinz have seen their advertisements...
CCPA, smart devices, digital marketing, Facebook, consumers, data consuming companies,

Over Half of Active Internet users Believe Smart Home Devices are...

The latest research from digital marketing firm SRAX shows that 51% of respondents either agree or that their smart home devices spying on them....
YouTube Decides to Rename its FameBit Influencer Marketplace as BrandConnect

YouTube Decides to Rename its FameBit Influencer Marketplace as ‘BrandConnect’

With influencer marketing getting immensely popular, particularly for video platforms, YouTube has announced updating its FameBit Influencer Marketplace feature, renaming it as 'BrandConnect.' The YouTube...
Facebook Is Testing short form Video Feed in its App

Facebook Is Testing short form Video Feed in its App

The social media giant has recently announced that it is testing a new feed of short-form video clips into the main app. This is...
E-Commerce Software, Miva, Sendlane, Miva app store, Email marketing, Online merchants, Email Automation Tools, Email Campaigns

E-Commerce Software, Miva Integrates With Sendlane to Support Online Sellers

Miva, Inc.partners with Sendlane, the email marketing automation provider, to help the online merchants drive revenue with effective email campaigns. With this partnership, Sendlane’s...
AT_T Announces Strategic Partnership with Salesforce

AT&T Announces Strategic Partnership with Salesforce

AT&T has recently announced a multi-year strategic collaboration with Salesforce to deliver enhanced connected experiences for its all customers. The company will deploy Salesforce...
PayPal

PayPal Confirms Acquiring Honey Science Corporation for $4 Billion

PayPal, the global online payments system, has finalized the acquisition of Honey Science Corporation, the e-Commerce company, its largest deal to date. With this...
YouTube, Ad Format, TV, Brand Lift, tool, video platform, videos, consumption trends, advertisers,

YouTube Brings New Ad Formats for TV Screens

In a bid to accelerate TV-screen ad options, YouTube has announced new ad options to help marketers tap into evolving consumption trends. The Google-owned...
Placer.ai, retailers, marketers, retail industry, e-Commerce, AI, COVID-19 (Coronavirus) Retail Impact Tracker, COVID-19, Coronavirus, analytics platform

Placer.ai Launches COVID-19 (Coronavirus) Retail Impact Tracker

The analytics platform Placer.ai has announced the release of its new tool – COVID-19 (Coronavirus) Retail Impact Tracker. This is to help marketers analyze...
LinkedIn CMO, Shannon Brayton

LinkedIn CMO Shannon Brayton Resigns

LinkedIn chief marketing officer (CMO) Shannon Brayton is stepping down at the end of the year, with the current vice president of brand marketing...
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