With influencer marketing getting immensely popular, particularly for video platforms, YouTube has announced updating its FameBit Influencer Marketplace feature, renaming it as ‘BrandConnect.’
The YouTube BrandConnect is supposed to help YouTube creators and brands to create
branded content, ensuring that it is both authentic and effective. The focus will continue to be driving and supporting revenue to creators, providing measurable insights to brand campaigns, and reaching viewers with relevant and authentic content.
FameBit has thus facilitated the relationship between selected YouTube influencers and brands, with a simplified process of posting campaigns, allowing YouTube identities to pitch for them easily.