In a bid to accelerate TV-screen ad options, YouTube has announced new ad options to help marketers tap into evolving consumption trends. The Google-owned video platform has accelerated the launch of its Brand Lift measurement tool on TV screens that allow advertisers to survey users on their responses to YouTube ads on their TV sets.

YouTube for B2B Marketing – The Ultimate Guide

In addition, YouTube is bringing its skippable ad formats to videos that are being cast onto a TV screen.


B2B Marketers Need To Look Beyond Big Data